Azamara will host 300 agents in the UK and Ireland during a series of ship visits this summer.
The line will run a total of 10 visits in seven different ports, hosting agents on either Azamara Pursuit or Azamara Journey.
The first visit will take place on July 20 in Greenock followed by visits in Liverpool on July 22 and 23, Leith on July 31 and August 1, Aberdeen on August 21, Dublin on August 30, Belfast on August 31 and Southampton on September 1 and 8.
Agents will be given a tour of the ship and treated to a three-course lunch.
Head of trade sales UK & Ireland Stuart Pearce said: “We have had an incredible response from agents wanting to attend these visits and are delighted to be welcoming so many on board this summer, some of whom will be experiencing Azamara for the very first time.
“Trade sales currently account for the majority of our bookings here in the UK so it’s extremely important to us that we strengthen our fantastic network of partners as we target continued growth in the market and globally.”