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Caledonian Travel launches TV ads as part of marketing push

Caledonian Travel has launched a TV advertising campaign as part of a marketing push to promote the start of its holidays from June 21.

The television commercial will appear on screens in key departure areas of Scotland, the northeast and Yorkshire from Monday (May 10).

The coach holiday specialist is highlighting the slogan ‘Unlock 2021’ and is also running radio commercials, newspaper ads and competitions, door-drops, mailing activity, digital marketing and agency promotions.

The holidays will start on June 21 when all government travel restrictions are expected to be lifted.

The programme features coastal and city breaks, family holidays and themed trips, such as tribute acts and events.

Martin Lock, commercial director at Caledonian Leisure, said: “The safety and enjoyment of our clients has always been at the centre of our decision-making, and we cannot understate how excited we are to welcome customers onboard our coaches from June.

“The television commercial provides a great platform to showcase the wide range of great value staycations which invite customers to ‘unlock’ new places and experiences this summer.”
He said the operator is “dedicated to continually investing in marketing” to support its growing network of travel agents.

“We’ve already established excellent relationships with many agents, who are already driving very good volumes of business through our brands, with many complimenting the fantastic range and value of our products as well as the support offered from our experienced team,” said Lock.

Caledonian Travel has created an independently audited “Gold Standard” trust which retains customers’ payments until they travel.

Caledonian Leisure is a new holiday company comprising coach specialist Caledonian Travel and UKBreakaways.com, which offers short breaks for customers who can travel by their own car or train.

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