First Class Holidays has launched its new 198-page Canada brochure in time for the peak turn-of-year selling period.
It has 117 tours and 134 hotels and resorts, including 14 new self-drives, four new wildlife tours, five new wilderness and bear viewing lodges and four new luxury and expedition cruise options.
Daniel Gathercole, managing director, said: “Feedback from the industry has been incredible and we are confident that our brochures will stand out on agent shelves.”
He said the company wanted the cover to look different, so the image was painted by artist Joe Galindo, who is based close to the First Class Holidays head office in Manchester.
“We are confident to say this is our best brochure yet,” said Gathercole.
Lorna Curry, North America product manager, added: “Our new and inspirational design will make planning Canada even easier for your clients.
“Every product has been carefully chosen and includes personal highlights from our Canada experts.”
First Class Holidays is also guaranteeing all prices for 2025, after it saw “huge demand” from people looking to travel in 2025.
Gathercole said: “As we are seeing people plan their holiday further in advance across our portfolio of five destinations, it was the right decision to start guaranteeing prices for 2025.
“I don’t believe agents can give clients a quote without the price being fixed. It’s a calculated risk for us, but the right thing to do.
“With Canada 2024 in high demand especially, and limited availability for rail and wildlife in certain periods, we will be now able to cater for those looking to book for the following year and our expert team will be on hand to offer a quick turnaround on quotes.”