Fred Olsen Travel has opened its first concept store in Eastbourne.
The store will work with five supplier sponsors – Riviera Travel, Cunard, Regent Seven Seas, Oceania Cruises and Fred Olsen Cruise Lines – all of which have signed up to a three-year deal in return for in-store branding, marketing and dedicated promotions.
The 18th store in the agency’s portfolio will not exclusively sell those suppliers, but will focus on them.
Fred Olsen Travel said its four staff in the new shop, located in The Beacon shopping centre, are already doing “incredibly well serving the people of Eastbourne with some fantastic holidays”.
Director of retail Paul Hardwick said: “I couldn’t be more proud of what my development team has achieved with this new location and its concept.
“The store enables us to demonstrate to customers our in-depth product knowledge and the exceptional service you can enjoy at Fred Olsen Travel and that our staff really can make the difference when choosing your next holiday or cruise.”
More: Fred Olsen Travel promotes Paul Hardwick to director of retail