News

G Adventures sees ‘seismic shift’ in travellers’ habits

G Adventures says there has been a “seismic shift in travellers’ habits during the pandemic, with more consumers seeking responsible travel choices.

Using its data and panel travellers, G Adventures has identified the top 10 trends for travelling in 2022, with community tourism leading the way.

Bruce Poon Tip, founder of G Adventures, said the trends reveal the pandemic has produced “a more conscious traveller” and presented operators with a “huge opportunity for change”.

He said: “The pandemic has woken travellers up and given them a chance to reflect on how they were travelling before.

“The data tells us they have become more purposeful and intentional about how and why they are travelling, where they are going, and are recognising the positive impact travel can have on local communities when they make decisions wisely.

“These trends point towards a seismic shift in travellers’ habits. It only takes a small amount of people to make a huge change and people are finally seeing how smart travel choices can not only make a huge difference to local people, but also deliver a richer travel experience.”

G Adventures’ panel research shows 33% of UK respondents say they will place more focus on travelling responsibly in 2022

The top 10 trends are:

Community tourism is the solution to responsible travel
Travellers care most about supporting local people
‘Workations’ increase in popularity
Hostels will make a big comeback
Travellers want to disconnect from their devices
Travellers will have a bit more cash to splash
The staycation is over – travellers want to go further afield
Lockdown life has led to a desire to be more active
Travellers are prioritising their wellbeing and mental health
Revenge travel is out, reconnection travel is in

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.