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Gold Medal offers New York trip as prize in latest campaign

B2B operator Gold Medal is offering a prize trip to New York as part of a campaign to boost bookings during September.

Called Your Holiday, Your Way, the initiative sees a collection of beach holidays, city breaks, self-drives and all-inclusives featured in a 40-page brochure.

It showcases some of Gold Medal’s top selling destinations including the Maldives, Dubai, Orlando and Thailand, with top tips included for each destination.

Your Holiday, Your Way is being sent to 200 Gold Medal agents from Tuesday (September 3).

Agents can find more about the campaign on the dnata brand’s website and social media channels during September and October.

To celebrate the launch of Your Holiday, Your Way, Gold Medal is giving agents the chance to win a holiday for two to New York, with Summit Experience tickets at Summit One Vanderbilt included.

For the chance to win, agents must register a Gold Medal package booking between September 3 and October 31. The winner will be announced in November.

Sarah Lancashire, marketing director, said: “We know that September is a very busy time for travel agents and that’s why we are delighted to be launching Your Holiday, Your Way; an expertly crafted piece of marketing that we are very proud of and most importantly, a tool that we know will support agents in securing dream worldwide holidays.”

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