Inghams has launched its latest TV advertising campaign, showcasing for the first time the operator’s full range of walking, ski and Lapland trips.
In April, Inghams unveiled a new look and feel to its brand, highlighting its “passion” for the great outdoors, with its range of ski, walking and Lapland holidays under one unified brand identity.
The advert can be seen on ITV, Channel 4 and Sky Media from this week.
Anne Williams, Inghams marketing director, said: “We are incredibly excited to share our new brand identity through our latest TV ad campaign.
“For the first time as a brand, we are able to showcase all our products together under one shared purpose: that it’s great outdoors.
“Getting outside in nature is something we, at Inghams, are really passionate about, and it goes all the way back to when Walter Ingham was inspired to take his first group to Austria back in 1934.
“We hope this video will be an excellent tool to show what an Inghams holiday is all about.”