National Holidays, part of the JG Travel Group, has unveiled a new programme of ‘Classic’ coach tours, many of which are well-established holidays sold through sister brand, Just Go Holidays.
A total of 48 new tours have been added in Britain and Ireland and 26 in Europe including, for the first time, 10 new holidays by air.
The operator’s existing programme will now be known as its ‘SuperValue Selection’ and features more than 100 tours.
Chris Simmonds, chief executive of National Holidays and the JG Travel Group, said: “In the past, National Holidays has been known for its great value proposition, but recent extensive customer research showed that there was plenty of scope to introduce more classic touring products to broaden the brand’s offering.
“Whilst National Holidays will continue to offer its core portfolio of breaks through the SuperValue Selection, agents can now benefit from having a much wider choice of products to promote to their customers.”
To help agents identify the type of holiday, every tour on the operator’s trade website has a new icon marking it as ‘Classic’ or a ‘SuperValue Selection’.
And three separate 2023 brochures have been created: National Holidays Britain & Ireland Collection, National Holidays SuperValue and National Holidays European Collection.
The new holidays include four event breaks such as a two-day Bristol International Balloon Fiesta break, which costs from £129.
Pictured: the annual balloon fiesta in Bristol, by Ayesha Wilson/Shutterstock