Coach specialist National Holidays has launched a TV advert on Sky, targeting key sales regions in the north of England over the coming month.
It is the first time The JG Travel Group, which owns National Holidays, has embarked on TV advertising to support the brand.
The 30-second advert highlights many of the operator’s key products including theatre breaks, family theme park trips, tours to popular UK cities such as London and Brighton, and experience breaks, such as steam train trips.
The campaign aims to raise brand awareness in key departure towns and cities in the National Holidays portfolio.
Alongside the phone number and website for National Holidays, the advertisement features the message “…or visit your local travel agent”.
The operator has also launched a 2022 preview brochure which will be distributed to agents from next week.
Claire Dutton, head of trade sales at National Holidays, said: “Our new TV advert will raise our profile in key selling areas and help drive more customers into travel agents.
“The trade has been hugely supportive since we purchased the brand last year, and we know that for many customers the reassurance and advice offered by agents when booking is more important than ever.
“Our 2022 preview brochure is full of ideas to help them maximise sales opportunities in their areas.”