Regent Seven Seas Cruises has become the first cruise line to partner with Global Hotel Alliance (GHA).
Making the announcement at an event in London on July 17, the two brands said they will work together to offer rewards to customers who sail or stay with either.
Members of GHA’s loyalty programme, called GHA Discovery, are rewarded for every $1 spent with one Discovery Dollar which can be redeemed in any GHA hotel or resort.
More: Regent Seven Seas Cruises reveals 2025-2026 Voyage Collection
The Discovery Dollars can now also be redeemed on Regent Seven Seas Cruises.
GHA Discovery members who reserve a Regent cruise will also automatically achieve Titanium status with the line, which provides them with benefits including a cocktail reception on board, priority online shore excursion reservations, unlimited Wi-Fi, and early boarding.
Additionally, for every Regent booking made by a GHA Discovery member, passengers will be rewarded with between $750 and $2,500 which can be spend at any GHA hotel, as well as welcome chocolates and champagne.
To celebrate the launch of the partnership, the brands are offering triple rewards of up to $7,500 for bookings made by September 30 on cruises departing by December 31.
Regent Seven Seas Cruises president Andrea DeMarco said: “We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivalled luxury experiences to even more discerning guests around the world.
“We are confident that Regent’s all-inclusive, immersive destination experiences, lavishly appointed, spacious suites, exquisite gourmet restaurants and world class service that will appeal to GHA Discovery’s millions of members who desire the highest standards of luxury whether on land or at sea.
“We view this landmark partnership as a win-win as it offers GHA members the opportunity to be rewarded for sailing with Regent, while also providing the many benefits of the GHA Discovery loyalty programme to current Regent guests who choose to enrol at no extra cost.
“With the addition of our newest ship, Seven Seas Grandeur, later this year, this partnership comes at a perfect time as there are now more opportunities than ever before to create life-long memories about the world’s most luxurious fleet.”