River cruise and escorted tour specialist Riviera Travel has promoted Sarah Fowler to the role of marketing director.
She picks up key responsibilities from Simon Michaelides, Riviera’s chief customer and strategy officer, who is leaving the business due to family circumstances.
Starting on July 1, her role covers branding, marketing, web sales, insights and digital.
Fowler will report to Riviera Travel chief executive, Phil Hullah, and sit on the executive team.
She starts is currently head of brand marketing and ecommerce. Previously she was head of marketing & PR for UK and Ireland at Azamara, and head of marketing for Explore Worldwide.
Fowler said: “These are exciting times for the business, as we look toward the next phase of growth across all channels including the trade.
“We have a number of impactful initiatives in the pipeline to strengthen our position as the UK’s leading operator of river cruises and guided tours.”
Hullah added: “Sarah is a brilliant and passionate marketing professional, who is ideally placed to head up the team.
“We are continuing to invest in all aspects of our communications, and are excited to see how the business will further strengthen its marketing, sales and customer performance with Sarah in role.
“We wish Simon all the best with his future endeavours.”
Michaelides said: “My time at Riviera has been a valuable experience, which I will carry forward with me, and I’m thrilled that Sarah will be stepping up.
“She is an excellent marketer, with a bright career ahead of her and I wish her every success.”