Robin Shaw has been appointed chief operating officer of Riviera Travel.
Former Saga Travel chief executive Shaw has been working in a consultancy capacity at the river cruise and escorted tour specialists in Burton-on-Trent since August.
Reporting into chief executive Phil Hullah, he will be responsible for product development, commercial activity and operations.
Shaw has previously held senior roles at Royal Caribbean, Avis Europe and Pepsico.
He said: “I am delighted to be joining Riviera Travel on a permanent basis. Riviera is a renowned brand with a great reputation, and I’m looking forward to spearheading a strong operational recovery into next year and beyond.
“Despite all the recent challenges we have ambitious growth plans, both from a cruise and tour operator perspective, which the team and I are determined to deliver.”
Hullah said: “Robin brings extensive travel industry knowledge to Riviera Travel and we are thrilled to have him join us.
“His wealth of experience in river and ocean cruise, as well as escorted touring, will be instrumental as part of our next exciting phase of development.”