Unique Caribbean Holidays Ltd (UCHL), Sandals and Beaches Resorts’ UK tour operator, will end price parity for travel agents on Monday (December 19).
In a statement, the Caribbean specialist said: “We regret that we cannot maintain our former price parity position for our B2B partners but severe economic challenges and ongoing travel disruption amongst other factors have, unfortunately, made it impossible for us to continue trading in this way.
“We have kept the price difference minimal, less than 2% on average, to limit the impact on our partners’ trading performance and to protect their ability to grow revenues and commission earnings.
“Despite this change, we will continue to offer the best B2B pricing for Sandals Resorts and Beaches Resorts, with flight inclusive holiday packages on sale for departures up to 2025.”
The statement added: “We’re still committed to supporting the trade with a wide range of benefits including free nights at Sandals and Beaches resorts for every booking made, competitive commission rates, marketing, incentives, and the full support of a dedicated trade sales team.
“We’d like to thank our partners for their understanding and ongoing support and look forward to an exciting 2023 including the opening of Sandals Dunn’s River.”
Pictured: Sandals Dunn’s River.