Serenity Holidays has acquired the brand names and intellectual property assets of failed independent operator Travel Day.
The firm, which collapsed in April, traded as Simply Global Travel, Holiday USA, Caribbean Classics and The Vegas Wedding Company.
Travel Day, established in 2005, provided holidays for almost 6,000 passengers and processed over 2,700 bookings in 2019.
Serenity Holidays managing director Chris Ayling said: “I am delighted to confirm that Serenity Holidays has finalised an agreement to acquire the intellectual property and the trading brand names of Travel Day Limited from its administrators.
“This purchase will enhance our already strong brand portfolio, providing an enhanced product selection to our valued customers, with the high quality service and the excellent customer care they have come to expect.”
Mark Supperstone, managing partner at business advisory firm ReSolve, said: “We are pleased to have achieved the sale of the assets of Travel Day.
“The quick turnaround is testament to the company’s strong fundamentals and the continuing resilience of the travel sector despite the devastating effect of Covid-19.”