Travel deals platform Travelzoo aims to help ‘bust the myths’ about cruising among consumers to help the sector meet increases in future cruise capacity.
Speaking at the launch of a consumer survey of potential cruise customers, billed the first study of its kind, Travelzoo UK general manager James Clarke pledged: “We are going to myth bust. We will bring cruise stories to life and break down barriers. We want to emphasise it as a great customer choice.”
He said the site would use customer content, such as first-person editorials, to showcase the value, particularly the all inclusive element, and different types of cruise holidays.
He cited ex-UK cruising as an opportunity to highlight hassle-free holidays by avoiding travelling via an airport and associated extra costs.
“There is a cruise for every palate and that needs to be clearly and effectively communicated,” he added. “We want to highlight how cruise lines take care of everything to offer a stressless holiday.”
He urged cruise lines to use the platform to promote what they do as regards sustainability, which he called ‘conscious travel’. “The cruise industry has made big strides here; let us tell your conscious travel story,” he said.
Travelzoo has recently launched its first member-only cruise, he added.