Tui River Cruises has reported its “best-ever sales day” following the addition of Nile cruises.
The line saw a 170% year-on-year increase in bookings on August 2 and reported “significant uplift” across all four seasons currently on sale, from summer 2023 to winter 2024.
The newly added Legends of the Nile was the most popular itinerary, followed by the Magical Danube and Rhine Explorer, “demonstrating demand for some of Europe’s best-loved waterways,” the line said.
“We’re really proud to see such strong demand for Tui River Cruises,” said managing director Chris Hackney.
“We were confident before we launched that our customers would love our latest offering in Egypt, but it’s fantastic to see that the appetite for Nile cruises is most definitely there, and as a result we’re seeing that halo effect across our broader product range.
“Our teams have worked really hard to ensure we’ve got the best product, destination and friendly service on board our ships so that customers have the best possible experience on their cruise.”
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