Uniworld Boutique River Cruises has unveiled its first Ultimate European Journeys brochure for 2025, along with agent incentives including discounts and prizes.
The brochure showcases European holidays of 10 days or more, combining ultra-luxury river cruises with hotel stays and train journeys.
It will also feature itineraries that merge two or more Uniworld cruises.
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The publication has been released in response to a 34% increase year on year of UK travellers choosing to combine cruises with land or rail extensions.
Uniworld has also launched its main 2025 brochure – The Finest Luxury River Cruises – which features its worldwide portfolio.
All bookings made before September 30 will receive a 10% discount.
Plus, Uniworld has launched its “biggest incentive to date” offering agents the chance to win places on trips to India, Peru, Venice and the Rhine.
The incentive includes a points system which awards agents for various bookings made.
Booking a European or Ultimate European Journey trip earns five points, an Egypt or Mekong trip from the Spectacular Journeys of the World collection earns seven points and booking an India or Peru trip also from this collection earns 10 points.
The two agents that secure the most points will be awarded a trip to India or Peru.
All agents who make a booking will be entered into a draw to win a place on Uniworld’s 10-day Castles Along the Rhine with Lake Lucerne itinerary or 8-day Venice and the Jewels of the Veneto trip. The incentive runs until October 15.
Chris Townson, managing director for the UK and Europe, said: “We want to help our valued agent partners capitalise on the growing trend we’re seeing for longer, more immersive and more varied travel experiences. Our extensions are not just hotel nights tacked onto a cruise.
“They are carefully curated and fully hosted itineraries offering iconic inclusions – such as seeing Da Vinci’s Last Supper before it opens to the public – and the same levels of luxury that our guests experience on board.”