Attraction World runs trade incentive to drive late summer sales

Attraction World aims to drive late summer sales with a new agent incentive. 

The ‘Great Lates Payback’ will give 24 agents the chance to win back the value of their booking if made between June 10 and July 31. 

Bookings need to cover departures from June 10 until and October 31. 

All bookings will automatically be entered into a prize draw, with 24 winners chosen at random at the end of the incentive period.

Attraction World confirmed “substantial availability” for key summer attractions across Europe and the UAE.

These include Siam Park in Tenerife, Ibiza Rocks pool party event tickets, Pirates Adventure and Reloaded in Majorca, Land of Legends in Antalya, Yas Island Abu Dhabi, Shipwreck and Blue Caves in Zante, Party Hard packages in Ayia Napa, PortAventura in Costa Dorada and Alton Towers in the UK.

Retail director Kelly Hayre said: “Maintaining consistent communication with our trade partners is crucial and remains a top priority for my team.

“One of our core business values is to ‘deliver together’ and this incentive embodies that principle. 

“By aligning our strategies with those of our key agent partners, we aim to drive further sales growth and enhance agent earnings.” 

She added: “We’re thrilled to introduce this new incentive concept and eagerly anticipate both the results and the reactions from our 24 winning agents.” 

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