Swan Hellenic’s new ship SH Vega is to launch ahead of schedule in July rather than September to cover the Arctic summer season.
Deep discounts of up to 70% off brochure prices are being offered for bookings made before June 20.
Single supplements are also being waived for bookings made in the sale period.
The discounted maiden season cruises by the 152-passenger ice-class ship are between nine and 20 days in duration covering the Arctic from the Svalbard Peninsula to Iceland, Greenland, the Northwest Passage and northern Canada.
Chief executive Andrea Zito said: “We’re excited to launch this special celebration of our new purpose-built ice-class ship, which makes her extraordinary maiden cruises uniquely accessible and irresistible.
“We look forward to boosting our sales partners’ revenues and spirits in a challenging period, attracting new curious-minded adventurers to experience the Swan Hellenic difference.”
A slightly larger vessel, SH Diana, with a capacity for 192 passengers, is due to join the fleet in early 2023.