Hilton is reopening hotels across England today for the first time in months as Covid travel restrictions are lifted.
The group described the day as marking “a significant milestone” in the hospitality industry’s recovery from the pandemic.
Top destinations for the summer include Brighton, Edinburgh, Bournemouth and Bath.
Searches for London stays have increased by 20% week-on-week, as travellers look to book weekends away in the capital again.
The company is opening new properties in Snowdonia and London this week.
Hilton UK and Ireland managing director Stephen Cassidy said: “We are delighted to be welcoming back leisure guests to our properties in England, after what has been the toughest year in the hospitality industry’s history.
“This is a crucial step to kick-starting tourism activities in the UK, as well as a meaningful recovery for the sector.
“With pent-up demand for a safe summer of travel, we are excited to be able to welcome British holidaymakers back to Hilton hotels once again, offering best-in-class hospitality, cleanliness and booking flexibility.”