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Hoseasons to promote staycation versatility in TV ad push

Hoseasons is to launch its turn-of-year TV advertising campaign on Boxing Day with the theme “something for everyone”.

The self-catering accommodation specialist is to bring back its Relive the Good Times clip, which previously ran in September this year.

It hopes the ad will promote the versatility of the UK staycation by featuring families, couples and groups of friends in settings including cottages, lodges, holiday parks and bubbling hot tubs.

Beaches, barbecues, movie nights and boating breaks also feature in the ad which was filmed at a variety of the company’s UK locations earlier this year.

It will run on ITV, Channel 4 and the Sky Media networks for four weeks, until January 16, at a “six-figure” cost and will be supported across paid and organic social, as well as YouTube and email.

Made by Heist Films Ltd, the ad features Australian-based singer Hartley’s track Fly Free.

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