Charlie Cooper has moved from US Airtours to join Inghams and Santa’s Lapland travel agency sales team as business development manager in the north of England and Scotland.
He has worked in the travel industry since 1988 including previous roles at Wendy Wu and Hoseasons.
Cooper’s primary focus with the Hotel Plan UK brands is to grow all brands and products across his region, which stretches from Nottinghamshire to Scotland and across Lincolnshire to North Wales.
He will be mostly on the road visiting agents, hosting walk and talks, fam trips and delivering training.
Head of agency sales Julie Franklin said: “We are so excited for Charlie to be joining our agency sales team.
“Already a well-known figure in the industry, and with a passion for walking and skiing, he will bring something unique to the team when educating our agent partners.
“Our strategy moving forward is to grow an even stronger trade partnership across Inghams and Santa’s Lapland, both on the high street and within the homeworking community, particularly around our Inghams Walking product.
“With Charlie being well placed in the north, Sasha Darling in the south and our new partnership executive Frankie Welchman supporting our agents with day to day queries, marketing support and events, we are in an excellent position to drive even more business and sales through the trade.”