Inghams Ski is marking its 90th anniversary with a new brand push across TV, digital and social media channels.
Taking inspiration from a retro Inghams TV advert from the 1980s, the ‘we know how’ messaging aims to reinforce the operator’s expert knowledge and service.
The campaign coincides with Morzine and Avoriaz, being offered as new destinations by train for the 2024-25 season.
Train packages are now available to four countries and 22 resorts, making a third of all Inghams ski resorts reachable by rail.
New resorts have also been added this season – Madonna di Campiglio & Pinzolo in Italy and Nendaz in Switzerland.
An extra £90 off all holidays on top of existing deals is also being offered.
Managing director John Mansell said: “Ever since Walter Ingham was inspired to take his first group skiing to Austria back in 1934, we have been working hard to share our passion for skiing and the great outdoors, which is why this campaign is such an important celebration of the last 90 years.
“As well as reflecting on the past, it’s important that we also focus on our commitment to the future as we continue to innovate and deliver outstanding holidays and customer service.
“This includes working closely with our hotel partners, managing our ethical consumption, and doing everything we can to protect the mountains and resorts at risk, and the ski industry and communities that we know and love.”
Rail-based rates start at £1,103 per person based on eight nights self-catering at Arcs 1950 Les Village Apartments, Les Arcs, departing on January 11 from London St Pancras on Eurostar.