Jet2holidays is incentivising independent travel agents with £10 for every booking made for this summer in a new peaks promotion.
The incentive has been designed to support agents, tapping demand from customers wanting to book holidays this January pay day.
The deal runs until 11.59pm on January 31 and applies to holidays booked to travel between April 1 and October 31.
The activity is in addition to a £60 discount off per booking on all summer 2024 holidays made via an independent agent, on top of £60 off per person on all holidays.
Combined, it means that couples can save £180 if they book a via an independent agency and solo travellers £120.
A family of four can also enjoy £300 off a Summer 24 getaway when booking via an independent travel agent (excludes Free Child Place holidays).
Millions of free child place holidays are also available over the school holidays, although these do not apply to deals where the £60 off per booking on this summer’s breaks is redeemed.
Trade relationship director Alan Cross said: “We are expecting another rush of demand as January pay packets hit, and in line with our partnership approach we are using every opportunity to exploit that to drive customers to book via an independent travel agent.
“We are delighted to be announcing this brand-new incentive to directly support our travel agent partners during a peak booking period.
“There is a huge amount of demand for our award-winning package holidays, and this is another clear demonstration of us investing in our award-winning Partners2Success strategy to help our independent travel agency partners succeed and grow.”