Liverpool is to host the 2024 UKinbound convention in September.
Under the theme ‘Future-Proofing’, the event is expected to attract more than 350 delegates.
The winning bid was submitted by Marketing Liverpool as part of a competitive tender process.
The event will be held on September 25-26 at St George’s Hall in the centre of the city.
UKinbound is working in collaboration with Marketing Liverpool to arrange a range of fam trips for delegates.
Chief executive Joss Croft said: “We are delighted to be working with Visit Liverpool to deliver our 2024 annual convention. Their bid was inspired, packed with passion, creativity and an ambition to make this our most exciting and sustainable convention ever.
“Together we have an opportunity to showcase what Liverpool has to offer international visitors, from its lively waterfront, grand architecture, and buzzing music scene, alongside being home of The Beatles and two very successful football clubs, and above all the hugely warm welcome from the people of Liverpool.
“We are looking forward to rolling out an outstanding event for our delegates, alongside our Liverpudlian partners.”
Marketing Liverpool head of visitor economy Susan Finnegan added:
“This is an incredible opportunity for Liverpool and by working together with UKinbound and our visitor economy partners, we’ll show delegates attending the very best of what Liverpool city region has to offer.”
Picture: Marketing Liverpool