Los Angeles unveils new brand identity

A new brand identity has been unveiled by the Los Angeles Tourism & Convention Board as the Californian city fully reopens.

The new look includes a fresh logo with a sun motif, iconography and colours.

The branding refresh comes Los Angeles reopens museums, indoor dining, theme parks and outdoor live events including sports.

Los Angeles Tourism chief marketing officer Don Skeoch said: “The timing couldn’t be more perfect to unveil a fresh look for L.A. as we once again roll out the red carpet for visitors.

“Los Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish.”

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