A new website, app, loyalty scheme and branding have been introduced as revamped Eurostar unveils a fresh advertising push from next week.
They are described as the first steps in the creation of a new company, bringing together Eurostar and Thalys, with an ambition to carry 30 million passengers a year by 2030.
Flagged in January, the new-look Channel Tunnel high speed rail service carries a star logo.
Club Eurostar, a joint loyalty programme for MyThalysWorld and Club Eurostar members, claims to allow users to earn points more quickly across four tiers.
Adverts will run from October 16 on television and in cinemas in France, Belgium, the Netherlands, the UK and Germany with a mix of live action and animation.
The audiovisual campaign is also accompanied by out of home and digital advertising.
Ten local artists from the cities served by Eurostar were commissioned for the various visuals bringing each destination to life.
Chief executive Gwendoline Cazenave said: “Today, with our teams and for our customers, we are writing a new page in the history of high-speed rail travel in Europe.
“With Eurostar, our customers will have Europe at their fingertips. Our ambition is clear: more Europe for a unique and sustainable travel experience.”