The media has been highlighted by Travel Counsellors research as playing a significant role in shaping travel decisions.
Two fifths (41%) of consumers said they selected their holiday destinations based on inspiration from TV, film or social media.
As many as 61% of 16 to 24-year-olds and 60% of 25 to 34-year-olds are likely to be swayed by media, compared to just 24% of those aged 55 and over.
More: Social media main holiday inspiration for more than a third of Gen Z
The younger demographic cited social media influencers as the most influential type of media, while the older age group were most influenced by travel documentaries.
The poll of 2,000 people found that the outlook for overseas holidays abroad remains positive, despite cost-of-living pressures.
Looking ahead, the average person plans to go on two holidays abroad in the next 12 months.
Stress-free travel was a key reason for 39% of respondents booking a holiday through a travel advisor, because they wanted someone to help and support if things go wrong, as well as wanting trusted expert advice (49%) and saving time (46%).
Beach holidays remain the favourite choice for more than half (53%) of those asked, followed by city breaks (41%) and all-inclusive trips (33%). Lakes and mountains (23%) and cruises (17%) completed the top five favourite holiday types.
The data also revealed a rise in the popularity of multi-destination holidays, which increased from 9% when last surveyed in 2023, to 16% this year.
Travel Counsellors chief executive Steve Byrne said: “These trends highlight the continued rude health of the travel sector, which continues to thrive as people prioritise meaningful and enriching travel experiences. It’s a reminder of the importance and value of travel to people, particularly in prioritising their wellbeing.
“The desire to explore new destinations and reconnect with loved ones remains a key driver for many when booking their summer holidays.
“Our data shows that travellers are increasingly looking for stress-free experiences, natural beauty, and guaranteed sunshine, indicating a shift towards more thoughtful and intentional holiday planning.
“The fact that people want to book with someone they can trust and can save them time and stress by crafting individual and personal travel experiences for them is really powerful. “