The tours and activities arm of Tui Group is to provide more content to Travel Counsellors.
The distribution deal with Tui Musement will be carried out via an API integration within the home working brand’s Phenix booking system.
This will allow more than 2,100 Travel Counsellors access to a portfolio of excursions, activities, and attraction tickets in city-break and beach destinations worldwide.
This includes Tui excursions visiting La Sagrada Familia (pictured), the Colosseum and Burj Khalifa, as well as National Geographic day tours.
The agreement builds on a longstanding partnership, with Tui Musement already offering multi-day tour itineraries to the community.
Travel Counsellors supplier partner connectivity and strategy director Simon Ward said: “Expanding our partnership with Tui Musement is an exciting development as it empowers Travel Counsellors business owners to offer a more comprehensive, personalised and customised product that meets and exceeds the demands of our customers.
“We know that highly tailored experiences are top of mind for customers, and Travel Counsellors now provides access to the best excursions, activities and attraction tickets.”
Tui Musement chief commercial officer Nishank Gopalkrishnan added:“While expanding partnerships is always exciting, this collaboration is particularly meaningful as it allows us to diversify our distribution channels and engage with another dynamic segment of the travel industry.
“Moreover, this agreement solidifies our standing as the preferred tours and activities partner for top-tier travel companies.”