Tui Group is powering an upgraded digital tours and activities platform for Eurostar.
A tours and activities agreement between Tui and Eurostar started in 2018, but the custom-built digital distribution platform is part of a wider collaboration that sees the travel group become Eurostar’s preferred tours and activities partner.
The enhanced version of the digital platform gives access to more than 5,000 excursions, activities and tickets across Eurostar destinations, including the Eiffel Tower, Amsterdam’s canals and Belgian beer tasting.
Hundreds of activities are available in London in addition to excursions in Oxford, Cambridge, Cardiff and Edinburgh.
Experiences available throughout France, the Netherlands and Belgium, including options in Paris, Amsterdam and Brussels, as well as Versailles, the French Riviera, Rotterdam and Antwerp for those looking to travel on to Eurostar’s connecting destinations.
Experiences can be booked via the Eurostar website and app, with offers and discounts available exclusively to its customers.
Eurostar head of digital Henry Ledden said: “As people start planning their first trips after lockdowns, they are looking for new experiences. Our updated activities platform offers a selection of the best things to do across our destinations making it even easier to plan an escape as travel restrictions ease.”
Nishank Gopalkrishnan, chief business officer of Tui Musement, the operator’s tours and activities division, added:“Eurostar was our first international rail partner, and we are very proud to grow our collaboration, providing a digital solution to deliver more great experiences for their customers.”
“This is also further recognition of the growth of our supply portfolio, globally and within Europe, and the scalability of our digital distribution solutions.”