Tui is to promote the ease of booking city breaks and experiences with a new TV advert.
The aim is to help change perceptions that Tui only offers sun and beach holidays.
The ad is being aired for the first time tonight (Friday) during Channel 4’s Gogglebox.
The campaign is also being supported in other mediums including posters, print, radio, social and digital channels.
The operator increased its city break portfolio, which started as 121 hotels in five cities, to 3,500 hotels in 61 cities since April 2021.
Chief marketing officer Katie McAlister said: “We are committed to creating enriching and lasting memories for our customers, and the concept behind this film is to highlight the kind of moments that travellers will remember forever when they book a Tui city break with us.
“We’re confident that the film, and the holiday feeling it portrays resonates with audiences, and we hope to see customers travel on a Tui city break with us in the near future.’’