Ambassador Cruise Line recruits Lisa Jacobs to lead sales team

Newly-launched Ambassador Cruise Line has appointed another former Cruise & Martime Voyages team member as its head of trade sales.

Lisa Jacobs joins a string of ex-colleagues – including chief executive Christian Verhounig, chief commercial officer Christopher Coates, chief information officer Gary Hides and chief financial officer Simon Weeks – at the line.

She confirmed her appointment on her Facebook page following the line’s unveiling on Thursday morning.

Jacobs (pictured), who joined in March, has more than 30 years’ experience working across the travel and cruise industries. She worked for more than a decade at CMV after joining the team in 2010 and climbing the ranks to head of trade sales and groups.

Her final position at the line before its collapse last year was sales director.

Verhounig earlier told Travel Weekly that Ambassador had a “full” trade sales team “on standby”, and they were now beginning to communicate details about Ambassador’s product to agents.

“Obviously, initially, it will need to be virtual,” he said, adding: “[They will] make them aware of Ambassador Cruise Line and get them on board.”

The operator plans to base its Ambience ship – formerly known as Pacific Dawn when it sailed in P&O Cruises’ Australia’s fleet – in Tilbury, Essex.

The 1,400-passenger ship will sail its maiden voyage to Hamburg on April 6, 2022, after it receives a “major upgrade” this year.

Ambassador described the inaugural sailing as “a short break cruise” as it announced details of its launch.

The line’s debut programme is due to go on sale next month. Ambassador plans to release a 68-page brochure alongside the programme in June.

More: Ex-CMV team to launch UK-based Ambassador Cruise Line

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