Baldwins Travel has unveiled plans to open a new branch in Grantham, its first outside the southeast.
The opening is part of a wider retail expansion plan which will see five stores added to the agency’s network in the coming 18 months, across regions not covered by existing shops.
In August this year the agency opened a new store in Haywards Heath, West Sussex.
More: Baldwins Travel eyes retail and homeworking expansion
Baldwins said Grantham was chosen because of its “rich history, vibrant community, and the presence of numerous small businesses” already in the town, which “aligns perfectly” with the Baldwins brand.
Chief commercial officer Dan Shaw said: “Throughout 2024 and beyond, we have enormous plans for the Baldwins travel brand, and we look forward to welcoming a new team across our physical stores, along with our soon-to-be-launched homeworking division.”
Baldwins now operates from a total of 10 high street stores.
Baldwins Travel managing director Nick Marks added: “Having only just announced the opening of our Haywards Heath store in August, we are thrilled to be expanding our presence further already with another new branch.”
The agency will be recruiting locally in the coming weeks.