MSC Cruises will give away two cruises to travel agents every day next month as part of its Big Cruise Giveaway.
The line has made 31 cruises available to UK agents and 31 to Irish agents during January as part of the Wave period campaign.
To enter the daily prize draw, agents must book a sailing with MSC Cruises which departs between January and November next year.
The line has also added a promotional cruise fare to accompany the giveaway, with all drinks included on sailings departing until November.
These voyages include ex-Southampton sailings on MSC Magnifica from January to April 2022 and MSC Virtuosa from April to October 2022.
Once agents have made a qualifying booking they will be automatically entered into the prize draw.
The winning agents will spend seven nights in a balcony cabin with a guest on a ship of their choice. The sailing they choose must depart before March 31, 2022.
Sales director Steve Williams said: “We are thrilled to be launching our biggest ever promotion which will give 62 agents from the UK and Ireland the chance to sail onboard one of our amazing ships.
“We are hoping that offering these seven-night prize sailings, coupled with award-winning ships and amazing itineraries, is the incentive agents need to really drive those bookings in January.”
The competition runs until January 31.