Princess Cruises is turning to video advertising with a ‘real holiday’ promotion.
The advert is part of a new marketing campaign designed to inspire passengers about their next trip with Princess.
It is to feature across platforms including UK video on demand channels Sky Adsmart, ITV Hub and All4, as well as YouTube and the line’s own social media channels.
The advert will run until November 30 alongside the company’s current consumer 2022-23 Collection campaign, which includes fares starting at £759 per person for a seven-night all-inclusive Norwegian fjords cruise on Sky Princess departing on April 23 next year.
UK and Europe vice president Tony Roberts said: “With international travel opening up once more, we’re all ready to take a ‘real holiday’ and our new advertisement encompasses exactly what this means with Princess.
“As the summer draws to a close, marking the end of our summer seacations season, this campaign aims to inspire guests to think about their holiday plans for next year and beyond, in turn helping travel agents sell even more cruises with Princess.”