Jonathan Davies has been promoted to head of sales at Scenic Luxury Cruises and Tours and Emerald Cruises.
His elevation has allowed for a reorganisation of the existing sales team.
All account managers will continue to support key agent relationships but the trade team will not solely focus on geographic regions.
They will each focus on strategic accounts across the UK to provide agents with a consistent point of contact across their business.
Further investment is planned with an expanded training programme and imminent new recruits due to be in place ahead of 2025.
Davies will manage the four strong on-the-road sales team including national key account manager Wendi Hardy and sales managers Lewis Quigley, William Young and Danny Joel.
He reports to sales partnerships and strategic growth director Nick Hughes.
Davies has been with the business for more than two and a half years and has been instrumental in driving growth with strategic agent partners.
Hughes said: “I am delighted for Jonathan and look forward to working with him much more closely in the coming months. His strong commercial acumen, natural leadership and significant relationships is invaluable to our business.
“We’ve put huge effort into working much more closely with our valued trade partners this year.
“We are confident of cementing our position as providing UK travel agents with not only an industry-leading sales team, but one that provides the most comprehensive offers, support and training for its key travel agent and tour operator partners.