Travel Counsellors has launched a peaks campaign with the tagline “Let yourself go” which showcases the experiences of the agency’s customers.
The multi-channel initiative comes as the homeworking company reports that customer sentiment remains “strong”, with a recent customer survey showing 87% of Travel Counsellors customers have booked or are planning to book a holiday this year.
Travel Counsellors predicts high booking figures for January, following a “bumper” 2022 that saw the firm top £800 million in sales for the first time.
The first campaign video features customers who have entrusted their travel counsellor Alex Buckle to send them on a trip of a lifetime – with the catch that they had no idea where or what they were doing.
The couple found out at the airport that they were travelling to Iceland for a tailormade trip. The video includes the moment the plane had to return to Gatwick mid-flight due to a fault – but Buckle helped the couple to ensure their holiday went ahead smoothly.
The campaign also features hotels, cruises, deals, destination overviews and complex itineraries, which can be tailor-made by the company’s 1,900-plus travel counsellors on the in-house booking platform Phenix.
Dave Callan, customer director at Travel Counsellors, said: “Using great content to highlight stories of our own customers is a relatable and authentic way to get our brand across and supports the messages we are delivering in a really impactful way.
“Ultimately, we’re not about selling travel, we’re about the value our customers get when you book with a travel counsellor that goes beyond the booking itself.
“Our travel counsellors are there for their customers every step of the way, they remove any stress or worry and take care of everything so, as a customer, you can just ‘let yourself go’ and really enjoy your holiday.”
The campaign also highlights the firm’s Trustpilot reviews. Recently it announced its 5,000th review, with 97% of reviewers giving Travel Counsellors a five-star rating.
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