If you missed Advantage, you really missed out

August 11, 2000, 12:29

To my independent friends out there who, for whatever reason, failed to attend the Advantage conference last weekend – you missed out.

You missed a unique opportunity to reignite your enthusiasm for the industry.

There was much conviction from tour operators about cementing partnerships and working together to achieve common objectives.

Cyber geeks reassured us that the age of the Web is far from being the grim reaper that academics would have us believe.

And it also holds opportunities for those who take the trouble to grasp it.

And the icing on the cake has got to be clearlydefined initiatives and dedication of my Advantage colleagues.

If we the agents can mirror their enthusiasm for the future, then without a doubt, the future will be a bright and prosperous one.

So next year, let’s see more of you out there.

Let’s show operators that we too are excited and want to be an integral part of the big picture.

And finally many thanks to Ian Derbyshire and his JMCteam who were truly professional, very organised and made the trip so enjoyable.

Antony Crossthwaite

Director

Ashton Travel Centre

Preston

Lancashire