| Journal: TWUK | Section: |
| Title: | Issue Date: 21/08/00 |
| Author: | Page Number: 21 |
| Copyright: Other |
Short-break sales
Cosmos adds Quickies brand to winter offers
Report by STEVE JONES
COSMOS has introduced its Quickies brand to the winter market with a range of short breaks to Tenerife, Benidorm, Costa del Sol and the Algarve.Launching its third-edition brochure, the operator is also offering holidays for only £99 to kick-start the market.
Product director Danny Talbot said Quickies holidays – which are either three or four nights in duration – are being targeted at customers celebrating special occasions.
Hotels and apartments within an hour of the airport have been included, with prices starting at £199 based on four adults sharing a one-bedroom apartment at the Vistamar in Benidorm. Talbot admitted the third-edition brochure was price-led to draw first-timers into the winter market.
Prices start at £99 for seven nights’ self-catering at the Evanmar Apartments in Benidorm departing December 10 to 18.
“We feel this strong price message will tempt the huge number of people who are not only disillusioned and disappointed with the UK summer but who would not normally take a winter holiday,” said Talbot. “We also realise there were a lot of traditional winter sun customers who took the early decision not to travel last winter due to the perceived inflated millennium prices.”
Offers include no flight supplements across most short-haul destinations for all bookings made before September 30. Also new to the programme are spring deals for departures in April and early May.