| Journal: TWUK | Section: |
| Title: | Issue Date: 28/08/00 |
| Author: | Page Number: 22 |
| Copyright: Other |
New-look logo reflects updated image
HOLIDAY options has jazzed up its logo as it looks to market itself as the UK’s island specialist.It has ditched its old style block logo – introduced when the company was formed in 1993 – with a more modern image. The new-look appears on the operator’s Tropical Islands brochure.
Chairman Jonathan Oakes said the logo gives the company a more refined image.
“It needed updating and is a lot more stylish,” he said. “We want to become the UK’s leading island specialist and this better reflects that aim.”
The logo will be rolled out to the operator’s summer programme, due out next month. It will include the Italian Aeolian islands of Panarea, Stromboli and Lipari.