| Journal: TWUK | Section: |
| Title: | Issue Date: 04/09/00 |
| Author: | Page Number: 10 |
| Copyright: Other |
Warner takes pride in age before beauty
Martin Smith is right to highlight the fact that many marketeers are disregarding the over 50s.At Warner Holidays we certainly recognise the importance of this market.
As the UK’s only operator of short breaks, Just for Adults Warner is actively anti-ageist, although our bias is towards the grey market.
Many of our breaks are tailored towards a mature audience.
This market has more disposable income than any other and has more leisure time so regular short breaks in the UK are a very attractive proposition.
Warner provides breaks for adults with this in mind, where guests can relax and enjoy their surroundings or takepart in the many leisure activities.
We have many loyal customers that come back time and time again.
One of the main reasons being that they are able to choose the location, the type of break, the entertainment theme, the accommodation and the activities they wish to take part in, offering them the flexibility that other packages fail to do.
Warner is also aware of the need to provide more adventurous options that go further afield, and has moved into river and ocean cruises this year with plans to expand further in the future.
Our high occupancy rates are a case in point -we are clearly doing something right.
Marc Jones
Marketing director
Warner Holidays
Hemel Hempstead
Hertfordshire