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Travel Choice promotion derailed in Wimbledon


Travel Choice promotion derailed in Wimbledon



TRAVEL Choice has enlisted the help of hit musical Starlight Express to roller-blade into town shopping centres up and down the country.



The troupe are handing out colourful flyers and kid’s presents to alert the public to the great offers for summer 2000.



Well, that’s what the press release that came into the Travel Weekly office says, anyway.



But it was a very different story when Backchat’s correspondent went shopping in her native Wimbledon last weekend.



Instead of hordes of silver-clad actors dressed as trains, she was met by a solitary student-type wearing jeans and an anorak.



The forlorn figure was handing out black and white photocopies advertising free tea and coffee on offer at the local Travel Choice branch – there was no sign of colourful flyers and children’s goodies.



Aquick call to Travel Choice and all became crystal clear. “The Wimbledon branch only opened the week before, so it decided to do its own promotion.”



Lord Lloyd-Webber must be disappointedÉ


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