Following previous meetings with agents, JMC has taken action to address their concerns. Here we chart the progress, with some comments from agents.

Following previous meetings with agents, JMC has taken action to address their concerns. Here we chart the progress, with some comments from agents.

1)Improved communication

Airfares head of sales Phil Norris said JMC had produced a green ‘who’s who’ directory of staff for all agents and its communications team in Bradford had faxed and e-mailed agents with deals and offers.

“Yesterday we had 11 faxes from JMC. I’m not sure I want that. Far better for me would be a better viewdata system.”David Whitaker, Andrews Worldchoice, Camberwell, London SE5.

“I’d rather get an e-mail than a fax, provided it is straightforward without an attachment, which takes too long to open.” John Wells, Travel Universal Worldchoice, London

2)Information on new products

JMC has produced sheets with key selling points for its brochures.

“We use these in sales meetings. They’re very good.”Rachel Bromley, Thomas Cook, Monument, London

3) Summer bargains has been replaced by a Hot Deals leaflet

“This is a much better idea.”John Wells, Travel Universal Worldchoice, London.

“Why are you doing it? Because you’ve got overcapacity? Why are you hell bent on getting the numbers in?” David Whitaker, Andrews Worldchoice, Camberwell, London

4) Resort guide for clients

“This is very impressive and should be applauded.”John Wells, Travel Universal Worldchoice, London.

“The more you give people when they have tickets, the more it makes them feel special and it helps them to budget.”Peter Hawke, Travel Experience, Biggin Hill, Kent