Country set to ‘Live It Up’ with new campaign

Singapore by Linsey McNeill and Teresa Machan

Country set to ‘Live It Up’ with new campaign

STBtargets agents with Funpaks initiative

Time Out

&#42 Singapore brunch: the STB is holding a brunch at 11am on Tuesday, November 14, to promote its new Live It Up campaign. The event will be held in one of the Earl’s Court function rooms – venue to be confirmed. Invitation only.

THE Singapore Tourism Board will be promoting its new ‘Live It Up’ campaign and is targeting travel agents with a new Funpak that will be officially launched at World Travel Market.

The Funpak offers complimentary or discounted rates on attractions, tours, workshops and food and beverages.

Information on activities, ranging from t’ai chi to fine dining, will be available on the Singapore stand, which is part of the Together in Asia pavilion. The ‘Live It Up’ theme, which will run for two-and-a-half years, has replaced the hugely successful 15-month-long MillenniaMania campaign.

The Singapore Tourism Board credited MillenniaMania with achieving an 11.5% increase in visitor numbers last year to 6.96 million.

Visitor arrivals from the UK, Singapore’s fifth largest market, rose 12% last year to 401,474 and the STB’s UK regional director Nicholas Kao said a further 10%-12% increase was expected this year.

As a result, more companies from Singapore are planning to attend WTM this year than last year.

Kao said there would be at least four new exhibitors, pushing the total on the Singapore stand to 34. “We originally had a limit of 30 exhibitors but the response from companies has been overwhelming,” said Kao.

“Exhibitors anticipate that their attendance at WTM will translate into new business opportunities.”

Information on improvements to Singapore’s main attractions, including the new restaurant at the Jurong Bird Park, new facilities on Sentosa Island and new exhibits at the Night Safari, will be available on the STB stand.

Singapore: the Lion City hopes to benefit from the ‘Live It Up’ campaign

Chinese Gardens: Kao hopes the increase in visitor numbers will boost tourist trade to the city’s attractions

Agent Alert

&#42 Live it up: copies of a guide showing 101 ways to ‘Live It Up’ in Singapore, from participating in cultural activities to enjoying the nightlife, will be available. Visitors will also be able to pick up information on the STB’s new tours of Singapore, which include a Feng Shui tour and a pub crawl.

Agents’ Funpak

&#42 DIY Kit: retailers visitingSingapore will be provided with a DIY kit containing a menu of activities tailoredspecifically for agents and airline staff, from fancy foot rubs to drinks in Raffles.

&#42 Electronic cards are included for gaining access to participating attractions – the Funpak has over 32 offers. The cards can also be used to obtain discounts at over 600 retail outlets.

&#42 Complimentaryvouchers: each agent will also be given a choice of two complimentaryvouchers – enabling them to enjoy for free some of the more unusual activities available around the island. These include a Singapore Sling at Raffles Hotel, a Chinese calligraphy lesson, a foot reflexology class, a feng shui tour of the island, a Chinese tea appreciation class, or even a Thai song and dance show.

&#42 Popularity poll: Funpack will enable the STB to gauge the popularity of certain attractions as thecard-based system can track visitor statistics. Visit the stand to find out more about attractions.