SPANISH hotel chain Sol Melia is launching a sales
and awareness drive to promote the brand in the UK. The initiative will focus
on flagship properties in key European cities such as the Melia White House, London, Melia Milano and Melia Roma Aurelia,
Italy, and four Melia boutique hotels in Paris including the Melia Alexander. Dedicated
sales staff will be employed to work in the important markets of the UK,
Germany, France, Italy and the east coast of America to push the seven
properties and the Melia brand in the corporate market.