VIRGIN
Atlantic is vying to snatch business away from British Airways through greater
rewards for agents who switch-sell.

In
a shake-up of its payment structure, the airline will retain a base commission
of 7% for Economy, and introduce 5% for Premium Economy and 4% for Upper Class
tickets.

But
the main agent incentive in the scheme is the opportunity to tap into extra
commission in exchange for guaranteeing the airline a greater market share or
increased revenues.

UK
general sales manager Paul Wait said: “We wanted to ensure those agents who
distribute our tickets are paid for doing so, but, more importantly, we wanted
to reward those agents who push our product.”