TRAVEL Weekly has joined forces with ABTA to
kick-start bookings and beat the downturn.
Under the tagline ‘Gimme a break’, the campaign will
call on agents to encourage consumers to think positively about travel and warn
they might miss out if they leave it too late to book their summer break.
ABTA head of corporate affairs Keith Betton said: “We
were very proactive during and after the 1991 Gulf War and in the aftermath of
September 11 and it’s great to hear Travel Weekly shares our enthusiasm to get
the market moving.”
Travel Weekly and ABTA will use local and national
media to persuade the public the majority of foreign travel is still safe.
Agents will be encouraged to join in by offering
themselves as spokespeople for their local newspapers and radio stations.
The move has already been backed by Worldchoice,
Advantage, Travelsavers International, the Travel Trust Association, Global
Travel Group, First Choice and TUI.