By
Juliet Dennis

MYTRAVEL
has pledged it is “here for the long term” in a bid to restore the trade’s
faith in its future and silence critics.

MyTravel
UK and Ireland chief executive Duncan Wilson insisted the company was out of
the woods as plans were laid to extend credit facilities until 2006.

Wilson
stressed the future was secure thanks to a new approach and strategic review.

“The
last six months have not been easy and we’ve been through a horrific winter.
But we’re here for the long term.

“We’ve
gone through a cultural change – we have no interest in having the biggest
market share.”

The
sea-change approach led to the push for early summer 2003 sales and will
continue for 2004 as MyTravel reaffirms it has no interest in being the lates
market leader.