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than 18,000 UK travellers headed to Hong Kong during July, almost double the
number in June, according to latest figures. But the total is still down by a
third compared to July last year, the Hong Kong Tourism Board said.

HKTB
northern Europe director David Dean said: “Recovery began in earnest in June,
which saw the shortfall reduced to 60.8%, and has been gathering momentum with
each passing week.”

Numbers
in April and May showed a decline of 80% year-on-year. Dean said strong
promotional campaigns coupled with special deals from airlines, hoteliers and
operators have helped fuel the recovery. A new travel trade campaign
emphasising Hong Kong’s Chinese culture and modern sophistication will aid
further growth, he added.