ADVANTAGE
Business Travel has announced a major new strategy to support members over the
next year.

Speaking
at its conference in Dublin, Advantage director of business travel Norman Gage
unveiled initiatives to raise the profile of members in the press and on-line
and improve training.

The
consortium is to launch new joint-branded websites for members with Advantage
hosting a ‘mother’ site to which members will be connected. The aim is to give
all members some on-line presence, which would otherwise cost them thousands of
pounds.

Advantage
has also teamed up with Henley College to provide management training for
members on-line, helping members develop a ‘change culture’ and build a
successful team.